Analytics – Why not SharePoint?

I keep seeing blog posts and questions about people wanting to integrate Google Analytics or other analytics tools with SharePoint. Before you go down that path, please check out what the OOTB analytics in SharePoint 2010 can do for you.

What you’ll get…

• Traffic reports: These reports provide metrics such as:
  1. How much traffic your site gets (Number of Page Views);
  2. Who visits your sites (Top Visitors);
  3. How visitors arrive at your site (Top Referrers);
  4. Daily Unique Visitors, Top Destinations, Top Browsers, etc;
• Search reports: These reports give you insight into what users are searching for, for example:
  1. How many times users searched (Number of Queries);
  2. What were the most used search terms (Top Queries);
  3. What queries have high failure rates (Failed Queries);
  4. Best Bet Usage, Search keywords, etc;
• Inventory reports: These reports display key metrics regarding the inventory of your sites:
  1. What is the total disk drive space user (Storage Usage);
  2. How many sites exist (Number of Sites);
  3. Top Site Product Versions, Top Site Languages, etc;

http://blogs.msdn.com/b/ecm/archive/2010/03/21/introducing-web-analytics-in-sharepoint-2010.aspx